It?s a Colourful World: The Indicating of Colour Throughout Borders

As children, we have been often asked ?what?s your selected color?? We belief that our color choice says a lot about who we have been, and that the questioner will immediately understand its meaning.

But colors, like words, do not carry universal meaning. We all have different reactions to several tones and shades depending on how and where i was raised, our past experiences with it, and our group of preferences ? which, like children, can adjust inexplicably.

The truth is colors carry a whole lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are aware of some differences, it is possible to stop embarrassing cultural mistakes when talking about and utilizing colors among colleagues, friends, and clients ? and it'll allow you to advertise your product effectively in global markets.

Below, a simple guide to colors worldwide.


In Western cultures, black is a member of death, evil, and eternity. In some Eastern cultures, however, issues carries the other meaning; in China, black is the signature color for young children, and is also employed in celebrations and joyous events.

White, on the other hand, symbolizes age, death, and misfortune in China as well as in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is amongst the most powerful colors, and its meanings in most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, and others. Used often in ceremonies, then when combined with white, signifies joy.

Japan - The traditional color for a heroic figure.

Russia - Representative in the Communist era. For this reason, it is recommended to get extremely careful when you use this in Eastern European countries.

India - Purity, so wedding costumes are often red. Also the colour for married women.

United States - Danger (think "red light!") and utilized in in conjunction with other colors for holidays, including Christmas (green) and Valentine's Day (pink).

Central Africa - Red is often a color of life and health. But in the rest of Africa, red is often a color of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa along with other regions of the continent.


Blue can often be considered to become the "safest" global color, as it can certainly represent anything from immortality and freedom (the sun) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is usually known as the conservative, "corporate" color.

However, take care when you use blue to deal with highly pious audiences: the color has significance in virtually every major world religion. For Hindus, it will be the colour of Krishna, and a lot of of the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, even though the Islamic Qur'an identifies evildoers whose eyes are glazed with fear as زرق zurq, which is the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is regarded as a more positive color. American retailers are leveraging the environmental movement to market eco-friendly goods, often using green-themed packaging or ad campaigns to suggest a product's compliance with "green" standards. Not so in China and France, where studies have indicated that green is not a sensible choice for packaging.


If the Dutch have everything to say about it, the World Cup will be flooded with plenty of orange august. (Orange will be the national hue of the Netherlands and the uniform color of the country's famous football team.)

On sleep issues in the world, however, orange features a a little more sober meaning: within Hinduism, orange carries religious significance as the colour for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically talks about your color preference to foreign friends or colleagues, you might want to discover more about that color and it is cultural significance. Also, be aware of color choices since they connect with your organization?s campaign copy and graphics ? whether it be printed collateral, a web site, or marketing campaign. Know your target market along with their respective color conventions which means you don?t inadvertently send the incorrect message. We recommend this useful visual representation by Information is Beautiful.

Oh one more thing, well known colors click here at Acclaro are blue and orange.

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